|
A growing digital divide is not found just between
the developed and the developing nations; rather, it has moved a level lower. In
a high-paced developing nation like India, the digital divide has started showing
its obvious presence amidst the urban and the rural landscape of the country. Cities
like Bangalore, Hyderabad, Chennai, Delhi, and Mumbai have captured attention to
their IT resources. Bangalore is now considered the Silicon Valley of the country.
Revenue from the IT industry and IT Enabled Services Industry has skyrocketed over
the years. At the same time, the rural Indian is yet to see the first-hand benefits
of the Information Age.
Rural India has been the target of the "development" mantra for
a long time since independence. Every five-year plan has earmarked a substantial
amount to develop rural India. Yet, infrastructure, agricultural development, healthcare
and readiness to face natural calamities are at strikingly low levels. How can Information
Technology create a miracle of sorts in bettering the lives of the rural masses?
How can computers change their world when they would rather have a basic supply
of electricity? These are a few questions that scoff at the fact that technological
interventions in the right direction, time and place can make the world a better
place. The digital divide or bridging the divide has very little or no consequence
to the rural Indian population, according to skeptics. But, with the passage of
time, the skeptics are being proved wrong with success stories increasing day by
day. The stories do have their shortcomings but life for the average rural Indian,
whose life has been touched by technology, has surely changed for the better. Especially
web-based technologies and harnessing of Internet usage for innovative interventions
have been quite a boon to the people.
This book attempts to showcase specific instances of Government initiatives as well
as initiatives from Non-Governmental bodies to bridge this digital divide. It also
encapsulates the innovative technological landmarks that have made life easier for
the rural people and enhanced their quality of living.
Divided into two sections, the book follows the template of the first section providing
a background for the cases that follow in the second.
The first article, "The Philosophy of Rural Development", by Veena Yamini B delves
into the ideology and philosophy of rural development as such. Addressing the importance
of development in rural India, this article profiles what constitutes rural in terms
of geography and focuses on aspects of how the perspective of development has evolved
since the early days of independent India with government initiatives and portrays
what the present state of development is. The article provides a snapshot of the
philosophy of development with its facts and fallacies. This article intends to
provide the readers a comprehensive idea of what rural development means in the
Indian context and how the need of the hour is to move beyond development and focus
on empowerment of rural Indians.
The next article, "ICT for Rural India", by Dr. Ajit Maru draws upon the experiences
of the author in the development and use of Information and Communication Technologies,
especially the radio, the television, and the Internet and Digital Technologies
in agricultural extension in India.
At present, projects in agricultural extension i.e. those whose objectives are to
share information using the Internet have significant difficulties in sustainability,
scalability and ability to replicate. Policy makers and planners have not learned
the lessons from using the radio and the television in agricultural extension. The
author suggests that India would benefit from approaching the issue of using ICT
in agricultural and rural development by focusing on providing broadband connectivity
and a content centric development approach. Sustainable ICT enabled projects for
rural development, which include not only agricultural but health, education and
other information services, will piggy-back both e-governance and private sector
agricultural marketing initiatives. For this, there is a significant need for restructuring
agricultural and rural development institutions and organizations, so that they
can generate useful and relevant content and partner with the public, private and
community sectors to deliver it to rural communities.
In the article,"Problems and Possibilities of Digital Development",
the author, Aditya Dev Sood analyses the issue whether a computer can help anyone
who cannot afford even basic electricity - the ongoing debate between digital enthusiasts
and digital skeptics. This article critically examines the problems and possibilities
of digital development in order to reveal the larger impact that ICTs could have
on rural economies and societies. The feasibility of arriving at a technology-driven
social change and the need to overcome the infrastructure bottlenecks rests on a
practical and phased approach towards digital development. The article draws a comparison
between the digital development scenario that has happened in the rest of South
Asia and the one that is about to happen in India.
The above three articles attempt to create a canvass on which this book of cases
can be depicted and understood. The articles are a frame of reference to appreciate
and analyze the various projects discussed in the case section.
The first case in the series is the project "Akashganga". Its success
demonstrates the potential of information technology to impact the livelihood of
poor, rural communities. Akashganga's experience indicates that even illiterate
or semi-literate people can adopt IT-based systems when they see tangible benefits
and when the systems are deployed in a purposeful, easy-to-use way. SKEPL's experience
also indicates that providing direct benefits and expanded opportunities to poor
communities in developing countries can be profitable. Akashganga, in tying to improve
the productivity of its customers, will succeed to the extent that it can help transform
the fortunes of rural dairy farmers, demonstrating the synergies between business
and development goals.
The next case discusses "Gyandoot", an e-government project started by the State
Government of Madhya Pradesh (MP) (India), that also won the prestigious Stockholm
Challenge Award in 2000. Gyandoot is an intranet network of computers connecting
the rural areas and fulfilling the everyday, information-related needs of the rural
people. The case highlights the problems faced by the villagers before the implementation
of the project. It also provides detailed information about the implementation of
the project, the services offered, and the benefits reaped after the implementation
of the project. The case further briefs about the other e-government initiatives
undertaken by the MP government.
"ITC's e-Choupal" has drawn a lot of attention from corporate houses,
media and governing bodies. The attempt to eliminate the malady of middlemen in
the selling of agri-products and thereby providing farmers the benefits of a good
return for their produce has received high praise. The understanding of the sourcing
and distribution network makes ITC's e-choupal a case of constant mention. The case
examines in detail the initiatives taken by leading Indian FMCG (fast moving consumer
goods) company, ITC Ltd, to utilise the potential of information technology for
improving the performance of its agricultural commodities export business in the
early 21st century. This exercise, carried out under the name 'e-choupal', was essentially
an effort to build a strong supply chain network for sourcing of agricultural products.
The case discusses in detail, how the company designed and executed the e-choupal
project in the country's rural areas. The measures taken to overcome the various
problems faced while implementing this programme have been explored in depth. The
case also describes the benefits that the company derived out of the e-choupal initiative
and provides information regarding ITC's future plans to make optimum use of the
network.
The next case is "TARAhaat", a business enterprise of Development Alternatives (DA),
an NGO, focused on sustainable rural development in India, and its marketing arm,
Technology and Action for Rural Advancement (TARA). TARAhaat uses a franchise-based
business model to bring computer and Internet technology to rural regions and plans
to use these technologies to create revenue streams leading to financial viability
for itself and its franchisees. The venture's franchise model is likely to harness
local entrepreneurial energies for the benefit of both. Its emphasis on locally-relevant
content, in local languages, and strong orientation to product development based
on customer feedback, together form an important characteristic, one that uses the
potential of India's large rural middle class. The company combines both commercial
and NGO characteristics, potentially giving it an advantage in pioneering the relatively
risky Internet market in rural India, and is unlikely to face any major competition
in the near future.
"SARI" Sustainable Access in Rural India provides comprehensive information and
communication services through computers and the Internet in rural areas in Tamil
Nadu. It is a collaborative venture of Indian Institute of Technology (IIT), Madras;
MIT Media Lab; Berkman Center for Internet and Society, Harvard University Law School;
the I-Gyan Foundation; and n-Logue Communications Pvt. Ltd. Since its inception
in November 2001, SARI has set up Internet kiosks in 39 villages of Madurai district
and provides services like computer education, web browsing, agricultural and veterinary
health and e-government services, etc.
Finally, the case on "n-Logue" is about how n-logue links village kiosks over a
20-kilometer diameter region to a central node, using a low-cost wireless infrastructure;
nodes are then linked to the Internet and the phone system. Shared access at the
kiosk and shared spectrum at the central node concentrate on digital traffic and
ensure high levels of usage and low costs. At the same time, the n-Logue approach
concentrates on the buying power of up to 50,000 customers per node, generating
high cash flow. Both kiosks and nodes are operated as franchises by local entrepreneurs.
The result is phone and Internet service at costs Indian villagers can afford and
a business model that looks very robust. Because n-Logue's model links the informal
and formal economy, the company also hopes to sell access to its customers by providing
a platform for a wide range of services.
The major perspective of this book is not just about technology turning
to be a ray of hope towards empowering India's rural poor. But, it is to highlight
the efforts made in this direction that have proved worthwhile. IT initiatives in
rural India have begun to take shape and their presence is going to shape the future
of India.
|